Responsible Marketing Policy

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- Annuities Pacific Life offers a variety of annuities designed to help grow, protect, and manage retirement savings turning it into steady, reliable lifetime income based on your personal preferences and goals.
- Life Insurance Life insurance is most commonly used to help protect your family from any financial effects of your and/or your spouse's death. Protect your family's financial well-being with life insurance, which can pay a death benefit to help replace a lifetime of your loved one's lost earning potential.
- For Institutions Whether you’re looking for a de-risking strategy for your company’s pension plan, want to provide financial security to your retirees, or looking for a strong investing partner, Pacific Life has the solutions and experience to help you succeed.
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- Workforce Benefits Pacific Life is revolutionizing employee benefits by empowering you with a premier, comprehensive, friction-free, digitally native experience.
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About Us

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- About Us Whether you’re protecting your loved ones or growing your assets, you’re highly invested in your financial future. And so are we. When you purchase life and retirement insurance, you’re buying a promise. A promise that today, tomorrow or ten years from now, we’ll be there. For nearly 160 years, we’ve fulfilled that promise. Our clients trust Pacific Life to protect what matters most to them—their families, their businesses, their futures.

Responsible Marketing Policy

Pacific Life is committed to communicating with customers and clients with honesty and integrity. Our marketing efforts are aligned with our Code of Conduct and our Third Party Code of Business Conduct, promoting ethical conduct from our employees and contractors. It is expected that our employees communicate clearly and truthfully in all business matters. In alignment with our CSR program, we intend to instill trust and confidence with our customers and positively contribute to our communities. We strive to avoid communications that may be considered offensive or negative.

Internal guidelines inform our content development, review, and tracking, including how products and services can be marketed or sold. These guidelines also apply to the required licensing, communications, and behaviors of those who are responsible for selling our products and services.

Pacific Life maintains a compliance program designed and tailored to review and provide guidance consistent with all applicable laws and regulations pertaining to responsible and fair marketing.

Updated as of 8/2/24