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Media Contact:
Tennyson Oyler
(949) 219-3248
                                                                                                                                                            
 For Immediate Release

Pacific Life Launches Social Media Program
to Connect with Financial Advisors

Initial results demonstrate social media program helps drive business

Newport Beach, Calif. (November 12, 2013) - The Retirement Solutions Division of Pacific Life Insurance Company has kicked off a pilot program to connect with more financial advisors through social media. The program leverages technology from Hearsay Social, a leader in empowering global organizations to use social media to attract prospects, retain customers, and grow business.

"The trend is undeniable," says Christine Tucker, vice president of marketing for Pacific Life's Retirement Solutions Division. "More and more financial advisors are using social media to engage current clients, connect with prospects, and grow their practices. We want to be right there-where those conversations are happening-with information, ideas, and multiple product solutions that help advisors address their clients' needs."

The program is the latest in a series of initiatives by Pacific Life to incorporate digital solutions into the company's marketing and sales efforts. Other initiatives include recently launched microsites providing detailed information about key variable annuity investment options, online educational and informational videos, and interactive tools for retirement income strategies.

Currently, Pacific Life's social media program consists of a pilot group of company wholesalers who post items of interest on LinkedIn to share with their financial advisor connections. Once the pilot stage is complete, Pacific Life will roll out the program to additional wholesalers and expand the number of social media sites they post to, including Twitter.

"The first wave of social media adoption in financial services was led by clients," says Hearsay Social CEO Clara Shih. "The second wave came from financial advisors leveraging social platforms for business. Pacific Life is leading the third wave by encouraging their wholesalers to engage advisors on social media in order to strengthen business relationships and stay top of mind. We now live in the LinkedIn and Twitter era, where social business is no longer optional but necessary."

Early results have been extremely encouraging, says Tucker. "Just last week, one of our wholesalers shared a story about an advisor he'd been trying to connect with for a long time. The advisor commented on one of our wholesaler's posts, resulting in an online conversation that quickly turned into an appointment for a face-to-face meeting. It's simply how business gets done today."


About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit the About Pacific Life section of this website.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of May 2013 is compiled by Pacific Life using the 2013 FORTUNE 500® list.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state.

Pacific Life and Hearsay Social are not affiliated companies.