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Media Contact:
Tennyson Oyler
(949) 219-3248
                                                                                                                                                            
 For Immediate Release

Pacific Life Ranks Number One in Indexed Universal Life Insurance Sales for 2012
Company Has Lead Industry for Three Years Straight


Newport Beach, Calif. (April 11, 2013) - Pacific Life Insurance Company once again led the industry in 2012 as the #1 seller of indexed universal life insurance (IUL) ,1 according to LIMRA International.  In addition, LIMRA reported that the company ranked #3 in the industry for variable universal life insurance (VUL) sales.2

"We have been the #1 seller in IUL for three years in a row,3 and our sales in this product category have increased by more than 700% since 2006,"4 said Greg Bailey, vice president of marketing for the Life Insurance Division of Pacific Life Insurance Company.  "It is also encouraging to see clients returning to the VUL marketplace.  This renewed confidence and the efforts of our industry-leading sales team resulted in a 13% increase in VUL sales for 2012. "  

IUL and VUL insurance policies provide death benefits that can help protect families and businesses from unexpected losses.  Bailey pointed out that IUL's indexed accounts and VUL's variable investment options offer clients the potential for higher policy accumulated values.

"Our IUL products offer a choice of five indexed accounts, and our VUL products offer 76 variable investment options," Bailey explained.  "As a mutual-holding company, we are committed to the long-term financial success of our policyowners, and are always looking for ways to expand and improve our product offerings to help them achieve their goals."

Life insurance producers can learn more about the company's top-selling IUL and VUL insurance products by contacting their Pacific Life Insurance Company representative or by calling (866)722-9555. 

Individuals interested in more information should contact their life insurance producer.

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans.  Pacific Life counts more than half of the 100 largest U.S. companies as its clients.5 For additional company information, including current financial strength ratings, visit Pacific Life online at http://www.pacificlife.com/.

1. Indexed universal life insurance does not directly participate in any stock or equities investments
2. LIMRA International Q4, 2012 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 85 participating companies. "Recurring premium" measures expected annual premiums which can be greater than the target premium.
3. LIMRA International Q4, 2009 - Q4, 2012 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 85 participating companies. "Recurring premium" measures expected annual premiums which can be greater than the target premium.
4. Pacific Life Insurance Company sales based on recurring premium of all indexed universal life insurance products 12/31/2006 - 12/31/2012.
5. Client count as of May 2012 is compiled by Pacific Life using the 2012 FORTUNE 500® list.

Pacific Life Insurance Company is licensed to issue insurance products in all states except New York.  Product availability and features may vary by state. Insurance products and their guarantees, including optional benefits and any fixed subaccount crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance but they do not protect the value of the variable investment options.  Look to the strength of the life insurance company with regard to such guarantees, as these guarantees are not backed by the broker-dealer, insurance agency, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the life insurance company.  Variable insurance products are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company.

Nonguaranteed elements are not guaranteed by definition. As such, Pacific Life Insurance Company reserves the right to change or modify any non-guaranteed element. This right to change nonguaranteed elements is not limited to a specific time or reason.

Pacific Life Insurance Company's individual life insurance products are marketed exclusively through independent third-party life insurance producers, which may include bank affiliated entities. Some selling entities may limit availability of some optional riders based on their client's age and other factors.

You should carefully consider a variable life insurance product's risks, charges, limitations, and expenses, as well as the risks, charges, expenses and investment goals/objectives of the underlying investment options.  This and other information about Pacific Life insurance products are provided in the applicable product and underlying fund prospectuses. These prospectuses are available from your life insurance producer or at Pacific Life Insurance Products & Prospectuses.  Read them carefully before investing or sending money.