Watch for Pacific Life's commercials on network and cable television. The humpback whales featured in our advertising represent strength, determination, and focus – qualities that are core to Pacific Life's business of helping people plan for a more financially secure future.
Our fall 2012 and spring 2013 network and cable TV lineup includes regular season college football on ABC, CBS primetime shows "Person of Interest," "Hawaii 5-0," and "60 Minutes," ABC news programs "This Week" and "Good Morning America," cable primetime programs including "Chopped" on the Food Network, "American Pickers" on The History Channel, "The Daily Show" on Comedy Central, and "NCIS" and "Law & Order SVU" on the USA Network.
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- A daughter turns to her father for advice on how to retire comfortably as they enjoy a fishing trip together. Planning, sound advice, and a guaranteed income for life from Pacific Life was the solution for her dad's retirement. "Fishing" began airing September 2012.
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"Fishing"
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-As the ad title suggests, everyone is on a journey. This ad makes a connection betwen humpback whales on their migratory journey and - for people - the journey to financial independence through all of the stages of your life. Pacific Life can help protect and grow the assets you need to create a financially independent future. "Migratory Journey" began airing September 2012.
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"Migratory Journey"
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-A blueprint for a family's boat becomes a metaphor for creating a financial plan that can help leave a legacy for loved ones. This ad features a man building a boat from start to finish. He begins with a blueprint and progresses through the different stages of construction and ends with the culmination of the entire family enjoying their first ride together on the boat while whales breach and swim nearby. "Blueprints" began airing September 2012.
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"Blueprints - 30 sec."
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"Blueprints - 60 sec."
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-It takes a team to help you prepare for your financial future. The spectacular imagery of humpback whales in this ad reinforces the concept of teamwork. "Teamwork" began airing September 2011.
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"Teamwork"
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- A special whale watching moment creates a reason for people to stop and think about their financial situation and take a new look at their retirement planning. "Pause" began airing in September 2011.
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"Pause"
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- Answering big questions about your future is the key message in this ad. Having the right perspective for a potentially long retirement is emphasized with beautiful footage of humpback whales. "Big" began airing in September 2011.
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"Big"
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- A mother pushes her calf to the ocean's surface for its first breath. The main message of the ad is that helping the next generation is one of the most important things we can do. This commercial began airing in September 2010.
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"Future Generations"
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- The beautiful and mysterious sounds of humpback whales are heard as the ad communicates an important message about taking the time to stop and think about the future. This commercial began airing in September 2010.
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"Recordings"
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 Get Whale Songs |
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- Humpback whales powerfully break through the water's surface by slapping their tails, slapping their pectoral fins, and by breaching. "Tail Slaps" debuted in September of 2008. This ad features the popular sports-themed "Pacific Life Fight Song."
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"Tail Slaps"
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Get Song
Get Sheet Music
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